In 2020, Willem turned his frustration with frontend solutions into a revolution: Hyvä, the fastest Magento frontend currently on the market. Having worked with Magento since 2011, and specializing in performance optimization, he created the widely known solution that has imoproved performance and reduced complexity and developer frustration. Hyvä has revolutionized Magento by releasing new products like Hyvä Checkout, Hyvä UI and Hyvä Enterprise in addition to Hyvä Themes. Willem will be speaking at Hyvä Developers Paradise, get the opportunity to talk to him by coming to the event.