Karlijn Löwik is CEO & Co-founder of RUMvision, on a mission to make web performance a business priority for every eCommerce company. Based in Groningen (NL), she’s an international web performance speaker, RUM-advocate, and champion for women in tech. She serves as co-chair for the RUM W3C Group and as a board member of Mage-OS NL. She coined the term Sitespeed User Experience (SUX) – because let’s face it, good SUX sells! 😉